![]() ![]() TikTok has become a useful tool for both established and budding new musicians to find popularity with younger listeners. It really just re-centres you as to why you do it in the first place." Connecting with an unexpected audience "Seeing the commerce completely stripped from the creative experience via this app and this younger demographic is so inspiring. "It's reminding us that success is born from people being moved and souls stirring," he said. Guldemond suggests it's another sign the "gatekeeping" of the music industry is being dismantled, in favour of what truly resonates with listeners. 11 on the September edition of Rolling Stone's Breakthrough 25 Chart, which tracks the fastest-rising artists each month. TikTok takes steps to curb misinformation ahead of U.S.Fort McMurray man amasses 2M TikTok followers with offbeat questions.He said eventually the band traced the activity back to TikTok, but they've only truly understood the scope of their online revival in the past couple months. Viewer comments were starting to pour in with more frequency, and some of them expressed surprise that Hayloft wasn't a new song, but one that was released when they were hardly in grade school. The band started noticing "peculiar growth" in their digital activity earlier this year, Guldemond said, so they turned to services like YouTube to investigate further. We're pretty humbled by the whole gig." 'Peculiar growth' on the music-driven app "We just fell into that mix somehow and it's worked out in our favour. "The pandemic certainly helped this app explode, and how that relates to us, I really can't tell ya," Guldemond said from a Vancouver studio where the band is finishing a new album. Figuring out why their catchy rock hooks suddenly took off is a mystery even the band hasn't cracked. While many TikTok music trends are driven by hashtag-friendly "challenges," which encourage users to put their own spin on choreographed dances or copycat pranks, that wasn't the case for Mother Mother's decade-old songs. The Juno-nominated band's Arms Tonite and Wrecking Ball are two other songs from their 2008 album that have found new life on the app. ![]() The three songs to have found popularity on TikTok are all from that 2008 album. Mother Mother first began performing in 2005, three years before releasing O My Heart. That's helped push the band up the rankings of Rolling Stone's Artists 500, which monitors the most-streamed artists across the world. The phenomenon is powered by the young-lovers-scorned track Hayloft, which led many creators to film themselves lip-syncing to the frenetic refrain: "My daddy's got a gun, you better run."Ĭlips tagged with "mothermother" have been viewed more than 65.5 million times on the platform as of Wednesday afternoon. The songs started to find noticeable traction on the platform in August, and have since become the soundtrack to thousands of videos. ![]() The lead singer and guitarist for the Vancouver rock act says he was surprised when, seemingly out of nowhere, three tracks from their 2008 album O My Heart spiked in popularity on the music-fuelled social app. ![]() Ryan Guldemond says he believes luck, good timing and "a little pixie dust" led to his band Mother Mother catching fire on TikTok in recent weeks. ![]()
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